Text Box: Public Relations and Fundraising Consultant and Scholar

 Background            Research Interests            Teaching Philosophy            Consulting Projects            Contact

The following research projects are in various stages of completion.  For most the data has been collected and is in the queue to be written up either by myself or the stated co-authors.  Wish us luck getting them published!

 

Waters, R. D., & Tindall, N. T. J.  (submitted December 2009).  Establishing a mediated-crisis model of fundraising:  Explication of a new model of fundraising during times of crisis and extensive news coverage.  In review at Journal of Nonprofit & Public Sector Marketing.

 

Waters, Bryson, A. R. & Feneley, K. L.  (submitted August 2009).  Demonstrating Trust and Accountability:  A Comparison of Nonprofit Organizations’ Annual Report Executive Letters before and after Sarbanes-Oxley.  Nonprofit Management & Leadership.

 

Waters, R. D.  (submitted November 2009).  The value of relationship and communication management in fundraising:  Comparing donors and practitioners’ views of stewardship.  In review at PRism.

 

Waters, R. D.  (submitted December 2009).  Business strategy or invasion of privacy?  Comparing the views of public relations professionals and students on screening social media accounts during the job interview process.  In review at Public Relations Review.

 

Waters, R. D., & Tindall, N. T. J.   Coming out to tell our story: The career experiences of gay men in public relations.  Journal of Public Relations Research.

 

Waters, R. D.   Using the participant observation methodology to evaluate stewardship practices with internal publics.  Public Relations Review.

 

Waters, R. D., & Biestrich, L.  Information provision or exclusion?  An analysis of online newsrooms of healthcare associations.  Journal of Health Communication.

 

Waters, R. D., & Williams, J.   Government Tweets:  Engaging in Conversation or Continuing the same one-way communication patterns of the past?  Journal of Public Affairs Research

 

Waters, R. D.  Comparing the communication models of Fortune 500 and Philanthropy 400 Web sites.  Corporate Communication Journal.

 

Waters, R. D., & Bortree, D. S.   The Impact of Inclusive Behaviors on Adult Volunteer Retention:  An Exploratory Study using Organizational Communication.  Journal of Applied Communication Research.

 

Bortree, D. S.  & Waters, R. D.    New Dimensions of the Organization-Public Relationship:  Exploring the Impact of Gender and Inclusion in the Nonprofit Organization-Volunteer Relationship. Journal of Public Relations Research.

 

Waters, R. D.    Third Person Effect & Fundraising Effectiveness.  Public Relations Review.

 

Waters, R. D.  & Wang, W.    Public relations photographs on wire services:  How foundations want to be viewed by journalists.  International Journal of Nonprofit & Voluntary Sector Marketing.

 

Waters, R. D., Langhorne, & Weiner.  Testing the Crisis Communication Flow chart in the Nonprofit Setting:  The American Red Cross’ response to misuse of donations.  Management Communication Quarterly.

 

Waters, R. D.   Redefining Stewardship:  Examining how Fortune 100 organizations use stewardship with virtual stakeholders.  Public Relations Review.

 

Waters, R. D. & Jamal.    Testing the Connectivity of Social Media:  Applying the Four Models of Public Relations to Nonprofit Organizations’ Twitter Usage   International Journal of Nonprofit & Voluntary Sector Marketing

 

Waters, R. D.    Rethinking Relationship Maintenance Strategies: Comparing the Impact of  Cultivation on Major Gift and Annual-giving Donors.  Journal of Public Relations Research.

 

 

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Researching and Teaching a Strategic Approach to Public Relations and

 Nonprofit Management while Maintaining a Sense of Fun and Adventure

Richard D. Waters, Ph.D.