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COM 563: Public Relations Theory
Course Description: The purpose of this course is to develop an understanding of the theoretical body of knowledge in public relations and its application to practice. Through readings and discussion of landmark research (journal articles, book chapters, and conference papers), students will examine how public relations theory has evolved over time and has become more welcoming of diverse ideas and research methodologies.
Course Objectives: · To provide the conceptual framework that underlies the theoretical body of knowledge in public relations; · To examine how public relations theory informs practice; · To provide a synthesized perspective on theory in public relations that allows master’s students to complete a project or thesis successfully; to provide the same perspective to doctoral students as a foundation for further development of theoretical knowledge; · To foster an appreciation for diversity of people and viewpoints as well as a respect for debate and the right to dissent; · To examine and discuss professional standards, ethics, and values in public relations.
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Richard D. Waters, Ph.D.
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Researching and Teaching a Strategic Approach to Public Relations and Nonprofit Management while Maintaining a Sense of Fun and Adventure |
