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COM 539 / PA 539:  Fund Development for Community Nonprofits

(a.k.a.  Fundraising and Public Relations)

 

Course Description:  This course covers the nonprofit organization career specialization, fundraising. The course will cover contemporary trends in the profession, its theoretical perspectives, and various fundraising techniques that are unique to the charitable nonprofit sector. Students interested in nonprofit management careers should develop sophisticated analytical skills and acquire a working knowledge of various fundraising strategies and tactics.

 

Course Objectives: 

The goal of the course is to prepare students for fundraising careers. Upon completion of this course,

students will:

· Know the historical development and status of fundraising practices with an emphasis on legal and ethical underpinnings;

· Understand fundraising as an important management function of charitable organizations;

· Understand the principles, process, and programs of fundraising, including

             · Systems theory, Social Exchange theory, Situational Theory of Publics,

             · Four Models of Fundraising, Practitioner Roles,

             · ROPES process of Fundraising,

             · Primary programs of Annual Giving and Major Gifts, and

             · Fund Development and Relationship Cultivation among the three major donor groups; and

· Develop research and writing skills by either conducting a case study on a nonprofit organization in the community or conducting original research, including the identification of areas needing scholarly inquiry, preparation of research instruments, analysis of data, and presentation of findings

 

Recent Com539 / PA539 Syllabus

 

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Richard D. Waters, Ph.D.

 

 

Researching and Teaching a Strategic Approach to Public Relations and

 Nonprofit Management while Maintaining a Sense of Fun and Adventure