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COM 498: Special Topics: Social Media and Public Relations
Course Description: This course will give you an opportunity to develop an understanding of the strategic management of social media in the public relations industry. By analyzing the tactics and current trends of the profession, you will see how the public relations process and our goal of relationship building with various stakeholders is impacted by various social media applications. You will also become acquainted with the tactics in various professional settings.
Course Objectives: · To provide an overview of the purpose of public relations and the process practitioners use to communicate with an organization’s strategic audiences using social media applications. · To develop the skills and abilities to use social media applications from an organizational perspective. · To develop your problem-solving skills by critically analyzing social media applications and develop social media communication plans for an organization, including strategy development and evaluation. · To understand how social media applications can be used in a variety of professional settings.
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Researching and Teaching a Strategic Approach to Public Relations and Nonprofit Management while Maintaining a Sense of Fun and Adventure |
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Richard D. Waters, Ph.D.
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