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COM 446: Problems in Public Relations (a.k.a. Public Relations Strategy)
Course Description: This course will give you an opportunity to develop an understanding of the strategic management of public relations by analyzing the public relations process as it relates to public relations theory and practice. You will become acquainted with the strategy and tactics used by public relations professionals in areas of public relations specialization such as crisis public relations and international public relations, and in the primary public relations functions of media relations, employee relations, member relations, community relations, government relations, and consumer relations.
Course Objectives: · To provide an overview of the purpose of public relations and the process through which public relations is practiced strategically. · To develop your problem-solving skills by critically analyzing current case studies in public relations, including the collection and discussion of outside material relevant to course topics. · To analyze situations for their public relations challenges and opportunities. To practice developing and applying strategy and tactics based on a sound understanding of public relations concepts and theory. · To enhance your skills at communicating persuasively, clearly and successfully.
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Richard D. Waters, Ph.D.
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Researching and Teaching a Strategic Approach to Public Relations and Nonprofit Management while Maintaining a Sense of Fun and Adventure |