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COM 316: Communication Techniques for Public Relations (a.k.a. Public Relations Writing)
Course Description: This course is an intensive workshop in public relations writing that is diverse in style, ranging from brief public service announcements to news releases to persuasive speeches and executive presentations. Practitioners contend that writing is the foundation of professional public relations since most formal organizational communications begin or intersect with the written word. Thus, practitioners must be polished and capable writers, skilled in diverse forms and styles of writing and capable of working quickly. This course will be a combination of lectures, in-class, and out-of-class writing assignments that will simulate the realities of the professional writing environment for public relations professionals.
Course Objectives: The objective of this course is to master the basic writing skills of the public relations professional, both in terms of style and content. Upon successful completion of this course, you should be able to: · Understand the role of writing in the public relations process · Incorporate strategic objectives into any public relations writing project · Create public relations material appropriate for diverse publics and situations · Produce on deadline any number of written public relations tools
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Researching and Teaching a Strategic Approach to Public Relations and Nonprofit Management while Maintaining a Sense of Fun and Adventure |
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Richard D. Waters, Ph.D.
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