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COM 226: Introduction to Public Relations
Course Description: This course will give you an opportunity to develop an understanding of the strategic management of public relations by analyzing the history and current trends of the profession as well as how the public relations process is carried out through different public relations specializations. You will become acquainted with the tactics and communication styles used by practitioners in online and offline contexts.
Course Objectives: · To provide an overview of the purpose of public relations and the process practitioners use to communicate with an organization’s strategic audiences. · To review the evolution of public relations in the United States by analyzing the progression from a strategic communication to a strategic management function. · To develop your problem-solving skills by critically analyzing current trends in public relations, including research and evaluation, event management, and social networking. · To practice developing and applying strategy and communication tactics based on a sound understanding of public relations concepts and theory. · To examine how the public relations process is carried out by various specializations, such as fundraising, government relations, crisis communications, and international affairs.
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Richard D. Waters, Ph.D.
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Researching and Teaching a Strategic Approach to Public Relations and Nonprofit Management while Maintaining a Sense of Fun and Adventure |
